7 Figure Audit
Find the holes in your business to help you reach 7 figures
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Enter your name and email to begin your audit
Name*
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Email*
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Phone*
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Do you have your whole customer journey mapped out in visual form with every email, SMS, funnel step, etc
Can you see how long each person is spending on each page of your sales process?
What metrics are you currently tracking that you can see in real-time, mark all that apply?
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Do you know the highest return on investment for the customer journey?
I.e which funnel with which front end offer, platform, ad, ad creative is giving the highest ROI customer journey based on data.
Can you see all the actions a prospect or customer has taken from start to finish on the buyer journey?
Are you split testing the following pages?
Mark all that apply
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Which conversion points are you testing?
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Headlines
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Exit pop-ups
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Bundles
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Layouts
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Page length
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Copy changes
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Amount of opt-in fields
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Button changes
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Live chat
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Additional OTO’s
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Multiple order bumps
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Sales video with or without
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Phone call follow up
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Ad copy
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Ad images vs video
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Adding an FAQ section
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Remove friction in the sales process (i.e remove webinar straight to application)
Choose which one describes you the best regarding split testing.
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What C-COM (Conversational Commerce) channels are you currently using?
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Which of these techniques are you using in your copy?
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I Identify the result / outcome my customer wants before writing
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I identify the pain they want to avoid
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I add emotional trigger words (words that provoke an emotion such as: joy, surprise, trust, fear, anticipation, anger, sadness, and disgust
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Remove any DON'T's, NO and NOT (Never use DONT, NOT or NO - they brain ignores them in the same way meaning that for example NO PROBLEM becomes PROBLEM. DON'T MISS OUT becomes MISS OUT)
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Simplify with Hemmingway
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Remove any unnecessary words after initial draft (remove the fluff)
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Review every piece of copy through Grammarly for sign off
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I use embedded commands in my copy
Do you use the following to reframe your copy for a different marketing angle?
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Negative Frame (highlight a negative thing about your product or service that people could see as a positive)
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Positive Frame (take a negative about your product and turn it into a positive)
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Softening Frame (reduce the size of the objection or problem)
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Preceding Frame (a question you ask before doing a call to action)
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Trailing Frame (a question you ask after the call to action)
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Side By Side Frame (compare your product or service with something else)
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Emphasis Frame (emphasize the point you are making to guide the prospect in how important it is)
Choose which one describes you the best regarding customer feedback
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What automation are you using to Amplify the buying experience?
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What tracking do you have in place?
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External reporting tool, e.g Segmetrics, Hyros
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Visitor Heatmap Tracking, e.g Hotjar
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Weekly KPI reports identifying growth opportunities across the customer journey
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Customer journey tracking, e.g funnelytics
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Email opens and click through rates
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SMS opens and click through rates
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Pipeline stage tracking
Which platforms are you currently using to sell your products and services?
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How do you create customer wow right now?
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I send physical gifts to buyers or clients
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I send messages to my friends' list on their birthday
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I send thank you postcards based on purchases
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I have sent a customer feedback survey in the last 3 months
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I send personalized gifts to my highest value clients
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I discuss customer wow ideas every week with my team
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I use personalized videos sometimes when someone sends me an email